The Snowman™

40 Years of Making Magical Memories

The Snowman was created and illustrated by Raymond Briggs as a picture book, narrated entirely through hand-drawn illustrations and was first published in 1978.  The book tells the magical story of a boy whose snowman comes to life. It perfectly captures the wonder and innocence of childhood and has become a classic and a fundamental Christmas tradition, loved by generations of children. Now one of the world’s most popular picture books, The Snowman has sold in excess of 5.5 million copies globally and has been translated into 15 languages.

Penguin Ventures (part of Penguin Random House) together with Puffin books will be celebrating 40 magical years of The Snowman in 2018 with a series of exciting collaborations, to be announced throughout the autumn, and special edition anniversary gifts including books, clothing, toys and confectionery. We have ensured that there is a perfect gift for every fan of The Snowman to unwrap this Christmas!

A nationwide programme of events including orchestral and theatrical performances, special film screenings, an original art exhibition and unique immersive experiences will guarantee that families everywhere will have the opportunity to come together to share in, and celebrate the magic of, The Snowman.